40 milliós mellrákellenes kampány

$40 Million Anti-Breast Cancer Campaign

You know you're going through something quite serious when you can pinpoint the exact day your life changed.

For us, that day was unequivocally July 28, 2018, when we were informed that my wife had malignant breast cancer with lymph node metastasis. That was the day we had to draw a line and rethink everything, truly everything.

We were planning our second child together, but due to the treatments, we unfortunately had to give that up. We were planning our travels, but due to the treatments, we had to give that up. We were planning our future together, but we didn't know if we'd have to give that up. And of course, we were planning our wedding, about which we didn't know if we'd have to give it up because of the treatments.

Looking back now, although everything turned out well, we've had a hell of a year. A year full of pain, uncertainty, and of course, the constant fear hanging over our daily lives. Because when your loved one is diagnosed with cancer, whether you want to or not, you will also fight, and who wouldn't? After Reni's illness became public among our acquaintances, everyone asked Reni how she was, and they asked me how I was coping.

I won't go into what days, and especially what nights, we've been through, but rather I'll share a memory that was unequivocally the most draining point of our fight against the disease for me.

Reni is sitting on the bed looking at the floor, and I ask her,

Is everything okay, sweetie?

Reni looks up with tearful eyes and just says,

"They're still so small."

And I stand there, unable to say anything. Nothing. Not even a damned "everything will be alright" leaves my mouth, not because I don't want to say it, but because I simply cannot speak.

This cancer is disgusting. It's disgusting because it doesn't discriminate. It doesn't care where it arrives, who it arrives in, and how many lives it destroys with its arrival. There's no mercy, nothing matters. It strikes a mother of 3 children, a 7-year-old child, a twenty-something athlete, fathers, and generally everyone, in every age group, in every life situation. It doesn't discriminate, and whoever it strikes has no choice but to fight it, and their loved ones fight alongside them.

One year has passed since the diagnosis, and Reni is cured. All her test results are negative, but for me to be able to write that Reni's test results are all negative, two things were needed.

1. Reni immediately went to the doctor when she felt the lump in her breast. She didn't start making excuses to herself that it was probably just a mammary gland, or maybe it had always been there, and other such astonishing nonsense, but rather she made an appointment, got an ultrasound, and had immediate examinations.

2. We needed a doctor who knew what they were doing. We needed a doctor whose expertise saved Reni's life.

I could write a lot more, but I'll get to the point.

In the coming months, I am launching an anti-breast cancer campaign, as a result of which we will raise 40 million forints, which will go to the best possible place.

When I came up with this campaign, I was sure that I wanted to do something against breast cancer, but I didn't even know exactly what I should do, so the task presented itself. To find the expert who knows exactly what needs to be done, and if there is a significant amount of money, where would be the best place for it, how could it be spent most effectively.

After about two seconds of thought, I knew who I had to contact, and that person, of course, could be none other than my wife's treating physician. After 3 months of correspondence and two personal meetings with the doctor, we decided what we would spend these 40 million forints on.

Professional aspect

We will finance BRCA tests totaling 25 million forints for women whose families have a history of breast and/or ovarian cancer, and thus have a higher risk of developing these diseases. With the involvement of a genetic counselor, they will decide what to do to prevent the disease if the test confirms this genetic mutation.

This test can save women's lives. If we succeed in this, it will by far be the biggest thing we have ever achieved within the framework of LifeTILT. So, 25 million forints will go to this genetic research.

Humanitarian aspect

15 million forints will be spent on very high-quality breast prostheses and also high-quality wigs, and will be distributed to everyone who needs them but cannot afford them due to the price. With 15 million forints, we will try to alleviate the physical and emotional damage caused by cancer in women's bodies.

I personally insisted on this point, as any alteration affecting sexual characteristics naturally causes serious damage to women's experience of their femininity. These prostheses and other accessories play an important role between the removal surgery and reconstructive surgeries.

So, for 15 million forints, we will procure these accessories, which can then be requested through the LifeTILT channels.

And how will the 40 million forints be raised?

From August 1, 2019, 1000 forints from the price of each LifeTILT Collagen box will be allocated to the realization of the anti-breast cancer campaign. In practice, this will mean that anyone who buys LifeTILT Collagen after August 1 will automatically contribute 500 forints to the anti-breast cancer campaign fund with their purchase, while I will add the same amount from my own money after each purchase.

So, after August 1, if you find pink Collagen in your package, know that you have supported one of the most important anti-breast cancer research efforts, and you have helped a fellow woman regain an important part of her femininity thanks to you.

The campaign will end when 40 million forints have been raised, or by January 31, 2020. If 40 million forints are not raised by January 31, I will make up the difference, and we will begin implementing the campaign in the first half of 2020.

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