You're going further than others.
Megosztás
It's not even 2 years since I started distributing LifeTILT supplements, but by the time LifeTILT Nutrition turns 2, developments will have reached a level that will prepare us for entering the international market.
(Just saying, Scitec needed 6 years for that.)
What's happening to me and LifeTILT is incomprehensible, and if I start from the fact that in March 2011, 3 months after registering the LifeTILT blog, I was told that "this blogging thing is nice and good, but in Hungary it's impossible to make a living from it, so I should only dedicate as much time to this writing thing as fits in alongside my 'regular' job, and doesn't harm it." Okay, I said, it will be so, but how much money can you actually make with a successful blog? I asked this from a leading blogger at Index, whose blog was one of the top 3 most-read blogs in the country at the time.
"Well, look," he began his reply. If your blog becomes very widely read, meaning you have 25-30 thousand readers daily, and if you allow Google ads on your site, then in one month, let's say, 5 thousand forints.
"5000 forints a month?"
"Yes. But that requires such high readership, and it has to be maintained, which is impossible. Especially without an Index front page, and they hate you there anyway, you'll never get there, no matter what you write. If you're lucky, a larger company whose profile you fit into might notice you, and if you sign a cooperation agreement with them, and it's worthwhile for them in the long run, then maybe, at most, 50,000 forints a month, but it might just be products, so that's not really money either."
But let me tell you something else, just to show you how little money there is in blogging. The xy publisher asked me to write a book, right? I wrote it, they published it, 6000 copies sold. Do you know how much money I got back from the 6000 copies sold, even though one book cost 3990 forints?
"How much?" I asked.
"400,000 forints, man. Multiply how much 6000x4000 forints is (24 million), and I got 400 thousand from that. I've been blogging for 5 years, consistently pulling in 15,000 daily visitors, and that's it. A one-time 400,000 forints. You just started, you wrote a few good articles, I wouldn't really plan on making a living from this if I were you. I can't even cover my internet bills from blogging. This is Hungary, this is not the land of opportunities, that's 8000 kilometers away, and it's called America. You could make money there, but not here. You have no chance."
This conversation happened in March 2011, and I took it to heart. Not because someone said it to me, but because it was said by someone who was a prominent figure in the blogging sphere. And if he says it, then it must be true. His words were given weight by life itself, because if you look around, there aren't many people who have built a business from their blog without depending on any big company.

There are a few talented bloggers, like Dorka Molnár, for example, but she's also just a well-read blogger, nothing more, and that's already considered a success in the Hungarian blogging sphere. Or Zsuzsi Csernák, my ex-girlfriend, who ran the Livin' Pretty beauty blog. She was by far the most-read beauty blogger, which caught the attention of companies like MAC, and God knows what other companies, and they signed cooperation agreements with her. Do you know what their huge business offer was? They sent free products for Zsuzsi to use and write about. That's it. But the best was a webshop. They wanted to place links in Zsuzsi's blog, and in return, they wanted to give her 4000!!! that is, four thousand forints. I know, I was with her back then, I witnessed these excellent business offers. Ridiculous. This is what's going on here, this petty messing around.
By now, countless personal trainers have created Facebook pages. Not blogs, where you'd have to write valuable content, putting in 6-8 working hours per post, but Facebook pages where you can push out pictures, life philosophies, and sometimes some 5-sentence, seemingly professional bullshit. They don't want to save the world or truly help, but just increase their number of clients by 2-3, or in a good case, 8-10 people. This is their big dream, and then they wonder why they're still pushing it in the gyms 10 years from now, just like they are now, or like 5 years ago.
With LifeTILT, I showed the way that working with penny-pinching big companies isn't the most you can get out of writing a blog, but if we can demonstrate a sufficient amount of work, time, energy, and creativity, and take a different path than those who achieved nothing before us, then there's potential for growth. But of course, that's only if the content is good, the topic itself is marketable, and there's still a market niche.
Besides me, Peti Dancsó and Nóri Oravecz made it. All three of us do different things, but we did them differently than others. We didn't sell ourselves at the first signs of success, we didn't subordinate ourselves to anyone, but instead created our own community, and built our livelihood on this community, independent of market conditions.
They can mock us and revile us, degrade us as worthless, and curse us everywhere, saying what obnoxious jerks we are and so on, but we still made it, we built something from scratch. We made decisions, and we believed in ourselves, we believed in what we were doing, and last but not least, we love what we do. If I were reading LifeTILT as an outsider, I would learn from the person who writes it, and I would take the advice that this person writes down here, regardless of what my opinion of them is, or whether I agree with what I read from them. Because I might not agree with them, but they must be doing something right, they think well about life, business steps, and connections. Because the market decides. In every case, the market decides, and it certainly doesn't mess around. If something is weak or not viable, it executes it and wipes it off the face of the earth. However, the market judged LifeTILT to be marketable, moreover, it is on a steeply upward trajectory. It doesn't matter what anyone thinks of me or us. We achieved something, and a person's success is judged by their legacy and the results they achieved.
Four years ago, they told me I wouldn't even be able to cover my utility bills from blogging, and now I have a supplement and food delivery company that is constantly expanding and developing. LifeTILT FOOD is launching a lactose- and gluten-free menu in a matter of days, a vegetarian menu is also in the works, but as for LifeTILT supplements, well, that's going to undergo some very serious development and product expansion.
I'd like to briefly outline what's expected from April 2015.
1. Currently, I have 11 flavored whey proteins; from April, there will be 17. I will discontinue the 4 slowest-selling flavors and launch 9 new ones.
The new flavors are: creamy almond, white chocolate, tiramisu, stracciatella, apple pie, creamy raspberry, rum walnut, mint chocolate, and natural flavor, and Stevia-flavored will also return in 3 flavors.
2. Rice protein, egg protein, beef protein, and a special protein specifically ideal for baking pancakes with extra high protein content are coming.
3. Isolates will expand by two, and micellar casein by an additional 1 flavor.
4. 90 and 120-count Pyruvate PRO are coming, along with 4 new fat burners.
5. Dietary supplements will expand by 10 products, but I don't want to give away all the surprises.
However, I didn't just write these down to boast, but to show you that anything is possible. It doesn't matter what anyone tells you about the reality of what you believe in, what others think of your plans, or what the market conditions are like. Four years ago, they told me that you couldn't get more than 5000 forints out of this "lifetilt or whatever." In 2012, they said I was crazy for leaving my secure job for something uncertain that brought in nothing at the time, even though there was never a moment of doubt in me about whether I had made the right decision. I had to decide. Either Vodafone or LifeTILT. The two could no longer be done together; simply, 24 hours was not enough. I had to decide, and I followed my dreams, and I knew I was making the right decision. No circumstances ever mattered, not even when I had 700 forints in my pocket and nothing more. It didn't matter because I knew I was building, and it would pay off sooner or later. I plugged my ears, closed my eyes, and I did it. I just did it.
I am not a role model, I have never considered myself one, nor am I one, nor do I want to be one. But I am a good example to follow. To do things differently and think differently than others. This is the key to success. This path is not easy, because although everyone is dissatisfied and wants change, if someone actually makes a change, society looks askance at them, considers them crazy, a rebel, because they are not living the life that the great plebs, the great masses expect of them. People are afraid of change, people are lovers of habit, because what is familiar is at least certain. Even if it's crap, at least it's certain. Well, you have to forget this way of thinking, and then it's even possible that you'll achieve more than others. You'll have fewer friends, but you'll achieve more than others.